YouTube – schmoyohos Channel
Auto-Tune the News simply works. Not just because it’s funny (and it is!), but because nothing quite excites the brain like audio, besides text. The only difference is that audio enables some layering of cut-ups in a way that text can’t quite reach. Auto-tuning, of course, does not fit with rap or vocal music like the horrid trend that we have now in our current pop culture. But, you know what, it seems to work with the news, with the vibrational reinforcement through the principle of heterodyning. Auto-tuning the news works because it is rooted in the very questionable but seemingly effective nature of disseminating and presenting the traditional news format: it delivers the recursive reinforcement of the material to an increased effect.